Your reputation was built job by job. We’ll help carry it forward.

We buy and invest in painting and coatings businesses, carrying forward the brand, team, and customer relationships you worked so hard to build.
YOUR NEXT CHAPTER

You've made payroll in the slow season, chased overdue invoices, and taken a loss to keep a promise.

After years of putting customers and employees first, you now have options for your next move.

OUR COMMITMENT

We’ll protect what makes your business special and give it the support it needs to grow, so your people, brand, and customers thrive for years to come.

Our Commitment to Safety
EMR is more than a number. It’s evidence of the training, systems, and habits that keep your crews safe every day.
Our Commitment to Your Customers
You’ve earned loyalty through quality work and keeping your word. We’ll protect that trust and help it grow.
Our Commitment to Your Brand
You’ve built a brand people trust. We’ll help it grow stronger and remain a symbol of the quality you’re known for.
Our Commitment to Your Team
The people who helped you succeed deserve stability and opportunity, and we’ll make sure they have both.
OUR STORY
Michael Trachtenberg started Back Roll Coatings after more than 15 years in investment and transaction roles with Deutsche Bank, Brigade Capital, and Union Place Partners. At Brigade, he led investments in building products and services, covering companies like Sherwin-Williams, PPG, and HD Supply.

Over the years, he saw the value created by owners who know their crews, their customers, and their craft — and the challenges of growing while managing payroll, hiring, and the next big job. He started Back Roll Coatings to enable owners to capture the value they’ve worked hard to build while preserving what makes their business unique.

Michael grew up in Phoenix and now calls Austin home. Outside of work, he’s usually running, hiking, or searching for the best brisket in Texas.
Let's Talk
Let's Talk
WHAT WE LOOK FOR

We partner with painting and coatings businesses doing $5M+ in annual sales, anywhere in the US.

We work with contractors who have established trusted relationships in service areas where quality, safety, and reliability are critical, including:

Commercial Painting
Industrial Painting & Coatings
Waterproofing & Sealing
Fire Protective Coatings
Floor Coatings
Sandblasting & Surface Prep
THE RIGHT DEAL FOR YOU

Every owner’s goals are different. We shape the deal to fit yours — whether it’s a full sale, a gradual transition, or a long-term partnership — while protecting your people, your brand, and your customers.

Support That Keeps Your Business Strong

We give your business the support it needs to run smoothly and grow faster without disrupting what already works. Whether you move on or stay involved, our focus is protecting and strengthening what you have built.
Handling Administrative Work
Billing, payroll, vendor payments, and insurance. We handle it so your team can focus on jobs, not paperwork.
Keeping Cash Flow Steady
Whether waiting on retainage or tackling a large job with delayed payments, we can secure the working capital to keep your business moving forward.
Finding and Keeping the Right People
We help find, hire, and train great employees. We also manage compliance, benefits, and other HR details so your team can focus on the work, not red tape.
Growing the Right Way
If expansion is part of the plan, we’ll help identify smaller companies that fit your culture and can strengthen the business you’ve already built.
WHAT TO EXPECT

We keep the process clear, confidential, and on your timeline, so you always know what’s coming next.

01
Intro Call
A quick, no-pressure conversation to understand your goals and see if we’re a good fit.
02
We Sign an NDA
Your privacy matters. We’ll put it in writing before you share details.
03
Share Financials & Key Info
We review your business details in confidence so we can understand your work, your team, and your goals.
04
Agree on Structure & Price
Whether it’s a full exit, partial exit, or long-term partnership, we shape the deal around what’s most important to you.
05
Due Diligence
A discreet visit and review to make sure everything is in place for a smooth transition.
06
Close & Transfer Funds
Paperwork signed, funds wired, and a plan in motion to carry your business forward.

Frequently asked questions

How long does a deal take?
We can usually give you a clear answer within about five days of learning the basics. Closing typically takes 60 to 90 days, but we’ll move at the pace that works best for you.
What’s my role after closing?
That’s entirely up to you. Some owners stay in a leadership role, while others choose to step back soon after. Either way, the business will have the support and resources it needs to keep thriving.
What happens to my people and customers?
We value the relationships you’ve built over the years. Customers will keep getting the same quality and care, and employees will have opportunities to grow while keeping the culture you created.
What happens to my brand?
The name on your trucks and uniforms — the one your customers trust — isn’t going anywhere. We’ll keep building on the reputation you’ve worked hard to earn.
How do you support the business after investment?
We can handle administrative tasks, keep cash flow steady, help with hiring and training, and fund smart growth — all without disrupting what already works.
Is our discussion confidential?
Absolutely. We’ll sign an NDA before any detailed conversation and keep everything private.
CONTACT US

Get in touch

Whether you’re just starting to think about the future or already considering your next move, we’re ready to talk.
Phone Number
(512) 200-2645
Location
1401 Lavaca Street, Austin, TX 78701
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